I just remember that I never explained how we got the name for the store...
As a new business, we're looking for a name that is: a) memorable; b) catchy; c) demonstrative of our enterpreneur spirit. It'd be a place where people find hidden gems that are not available elsewhere, and voila! We thought about GEM... as a stock market symbol!
GEM is an alternative stock market for startups in Hong Kong (http://www.hkgem.com), similar to New York's NASDAQ. This market is for enterpreneurs who need to raise funds on the public market, but not quite ready for an IPO in the more tightly regulated stock market. This is a perfect allegory to what our business is all about: providing space for budding enterpreneurs a place to showcase their products or services, and help them prosper into bigger business...
So that's the story behind our name, Growth Enterprise Market...
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